Wednesday, September 10, 2014

A marketing department's dream

I was flipping through the new Ikea catalog the other day, and sort of idly wondering why it is that particular brand appeals to me so much. That got me wondering about the handful of brands that I identify with and tend to stick with, and thinking about why it’s those brands and not others that I prefer.

For example:
  • Membership clubs: Costco always, the rest never. I have tried Sam’s and considered BJ’s because there was a BJ’s near my office in the Boston area but no. I really prefer Costco.
  • Super cheap store: Target over WalMart unless we are in a one income situation.
  • Cars: For years—I mean years—I was loyal to the Honda brand. I bought a Volvo in 2012 and I’ll never go back. 
And then there’s Ikea. I’ve always liked the furniture with the clean lines and generally fun colors or fabrics. And the soft goods like towels or curtains are just wonderful. Plus you can get the meatballs for lunch or dinner with some mashed potatoes and lingon berries as a side—YUM. And this year, you can watch their hilarious ad:

The Kansas City store opened today and in typical Ikea fashion, they opened 20 minutes early because there were so many people waiting outside in the rain. I can’t wait to go, although not just yet. While I love Ikea, I don’t love crowds.

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